Leveraging big data in small companies

rain_pineSmall companies typically don’t do much data analysis because they don’t have enough data, because it costs too much or simply because they don’t have enough time. Therefore any “big data” approaches are not relevant for them. But small companies can benefit from data analyses techniques used in big data as well, they just have to use them appropriately. — Article published in MonitorPro 04/14, p. 39-40

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