We have data: now what?

Lake_trees“Big data” generally refers to enormous volumes of data stored in distributed NoSQL databases on massive servers with parallel processing. Thus many people believe that advanced analytics or data science is the same as buying the required technology. While we do need technology to analyze huge amounts of data, we also have to understand the content of our data and know what questions we want to answer based on this data. — Article published in MonitorPro 04/14, p. 36-38

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