Companies must have good quality up-to-date data about their customers, suppliers, products and services to be able to efficiently run marketing campaigns and communicate with business process stakeholders.
This year’s Business process management conference hosted several discussions about the (non)connectivity between business processes in companies with business intelligence. The theme was introduced by a professor from the
Customer segmentation is becoming a popular topic. As with anything new there are many misconceptions, misunderstandings and too little clarity. Each stakeholder has their own definition of segmentation