Big data & AI – Page 3

We have data: now what?

31 August, 201423 February, 2015 by Maja FerleNo Comments

"Big data" generally refers to enormous volumes of data stored in distributed NoSQL databases on massive servers with parallel processing. Thus many people believe that advanced analytics or data science is the same as buying the required technology. While we do need technology to analyze huge amounts of data, we also have to understand the content of our data and know what questions we want to answer based on this data. -- Article published in MonitorPro 04/14, p. 36-38...

Heaps of data

29 March, 20125 December, 2018 by Maja FerleNo Comments

A hot topic related to data management is the ability to deal with huge volumes of data. We are talking about such huge volumes of data that we can barely manage them with current technologies in reasonable response times. New technologies that have become available are more suited for working with such huge amounts of data. They can be meaningfully applied to uncover hidden patterns in data and implement business intelligence solutions. -- MonitorPro magazine, spring 2012, p. 28-31...

How to segment customers

27 June, 201124 May, 2015 by Maja FerleNo Comments

Customer segmentation is becoming a popular topic. As with anything new there are many misconceptions, misunderstandings and too little clarity. Each stakeholder has their own definition of segmentation and each understands it in a different way. The basics are actually always the same and the required tools are known and established. -- Article published in MonitorPro summer 2011, p. 24-26...

Predictive analytics

13 October, 20105 December, 2018 by Maja FerleNo Comments

In today's competitive environment businesses want to continue to be profitable. They want to hold on to their existing clients and acquire new ones and they want to do this with the least amount of cost. Predictive analytics can help to achieve all of the above. - Article published in MonitorPro magazine, fall 2010, p. 25....